For those in the television advertising business, the news is good heading into year-end. Markets are in bullish mode with media buyers and sellers getting creative and engaging in new opportunities.
The success of new streaming services and changes in viewer habits have proven to be a boon to the Mem TV marketplace, which includes a wide range of options for advertising and connecting with audiences.
The market has seen double-digit growth in ad spend from leading streaming services such as Hulu, YouTube TV, and FuboTV. This growth has allowed them to increase their spending on programming that is uniquely tailored to their viewers. This growth also serves to give these streaming services more advertising muscle to acquire bigger rights fees for popular content.
Additionally, viewership of traditional broadcast channels has seen an uptick as consumers grapple with a global pandemic that has made leaving the house and engaging in leisure activities difficult. As more people are forced to remain at home, they are turning to television for news, entertainment, and comfort.
As a result, the increasing viewership has sparked a number of new partnerships between content providers and marketers. From custom branded content to alternative television platforms that are seeing increases in viewership, the opportunities to create compelling content for an array of channels is growing, and advertisers are swiftly responding.
While the future of TV markets is uncertain, the bullish trend heading into year-end is proof that the medium still has a prosperous place in the advertising landscape. As customer needs continue to evolve, the opportunities to craft engaging campaigns and connect with audiences across multiple channels remain strong and are likely to further increase as we head into 2021.
“Year-End Bull Market Booms! Watch MEM TV for the Latest Updates
