As November 3rd nears, Democratic presidential candidate Joe Biden find himself navigating a tricky electoral landscape. With polls showing steady leads in battleground states with an increasingly tight race in national polls, Biden’s campaign is working to ease Democratic anxiety over his chances of reelection.
Biden is relying on a diverse range of strategies to pull off a win in November. Most prominently, Biden has turned to the tried and true strategy of campaigning hard in the handful of swing states like Florida and Pennsylvania which could decide the outcome of the election.
But Biden is also using less common strategies to secure a win in November. For example, Biden’s team has been focusing heavily on boosting voter registration and turnout in solidly Democratic states like California and New York in order to widen his potential margin of victory. Additionally, Biden has been boosting digital-based outreach in order to engage younger voters who have traditionally been unreliable participants in the electoral process.
The Biden camp has also released a series of ads and messages targeted towards disaffected Republican voters, while simultaneously attempting to make inroads with more conservative Independents who may be open to voting for the former Vice President.
Finally, and perhaps most importantly, the Biden campaign has worked to embrace the cross-party appeal of Biden’s candidacy rather than relying on a single message or identity to attract voters. This has been evident in Biden’s messaging to attractive rural voters and working-class Americans in swing states while also seeking to make inroads with Black and Hispanic voters, who can prove to be decisive in the battleground states constituencies.
Overall, Biden’s approach to the election has been to present himself as the candidate of unity and progress, and to make a clear distinction with President Trump’s brand of divisiveness and stagnation. With just weeks to go before the election, the Biden camp is hopeful that their combination of traditional and innovative campaigning strategies will ultimately result in a Democratic landslide.