As the 2020 presidential election approaches, one of the biggest changes to political campaigning has been the frequency and nastiness of Republican ads in Iowa and New Hampshire. Recently, an Iowa campaign manager for a Democratic presidential candidate went public about a barrage of Republican attack ads her campaign has faced in the state. She explained that everyday their campaign received 10-15 phone calls, emails, and text messages from Republican groups running attack ads. The size and scale of these ads, in terms of frequency, cost and messaging, is significantly more than previous election cycles. The Republican National Committee (RNC) has been pouring millions of dollars into attack ads in the Hawkeye State. The ads generally criticize the Democratic presidential candidates on issues such as healthcare and the economy. Inevitably, the ads have met criticism from Democrats. The same pattern is being seen in the New Hampshire primary. Meanwhile, the Republican National Committee (RNC) insists that they are simply responding to the negative messages that have been broadcasted by Democratic campaigns in both states. Nonetheless, the tactics being used by the RNC are seen by many as a sign of desperation and a sign that the Republicans are scared of the potential Democratic turnout in the two states. The stakes are high for the Republican Party in these two states. As Iowa was the first state to hold its caucus, the results in the Hawkeye State will likely set the tone for the election season. Similarly, the same can be said for New Hampshire, one of the crucial primary states. Regardless of why Republicans are pouring so much money and resources into negative attack ads in Iowa and New Hampshire, there is no denying that the 2020 election has become more negative and nastier than ever before. Whether it works remains to be seen, but what is certain is that the 2020 election is unlike any other before.