We live in a world that is increasingly dominated by self-expression and where “showing off” has become an attainable goal. This pursuit has lead to the emergence of an economic activity based around personal customization. We call this the “Vanity Trade”, it involves businesses offering goods and services designed to meet the demands of an individual’s vanity and personal style. In 2024, a point has been reached where this trade takes up an increasingly significant role in the global economy. High-end products and services, focused on personal customization, are now commonplace occurrences. This includes items such as custom clothing, jewellery, high-end consumer electronics, monetary investments, housing, vacations and more. It is estimated that the global vanity trade in 2024 will be worth over $4 trillion. The firms driving this trend are smaller, “boutique-style” operations. They offer personalised solutions, services, and products to individuals who have the financial resources to pay for them. These companies take an individual’s tastes, social class, current trends, and style into consideration. To do this they make use of data driven marketing, big data analytics, and AI-driven algorithms to determine what the perfect product is for each customer. The goal of these firms is to expand their customer base by leveraging their intimate understanding of what their clients want, and creating tailor-made solutions that cater to those needs. The result is that customers get what they want, when they want it. As the demand for custom personalisation and self-expression rises, this model of service provision only becomes more prevalent. Overall, the vanity trade is a relatively new and growing industry, and 2024 is the year where it has come to the forefront. It is a sign of the times, and tells us a great deal about our current culture. It tells us that vanity and self-expression are now easier to pursue than ever before and that businesses around the world are providing solutions to meet these demands at an ever-increasing scope.