Since the early 2000s, Expedia (EXPE) has been one of the most recognizable names in the online travel industry. Founded in 1996 by venture capitalist Richard Barton, Expedia quickly grew to become the go-to website for travelers looking for discounted hotel, airfare and vacation packages. In the years since, the company has continued to evolve and expand, adding rental cars, cruise packages and destination services to their offerings. Today, Expedia provides its customers with a broader range of options. With their “take the road less traveled” campaign, Expedia has enabled customers to explore hidden gems and experience something truly unique. From the rolling hills in the Scottish Highlands to the crystal clear waters of the Caribbean, travelers have access to all kinds of destinations, and Expedia’s packages are designed to make this exploration easier and more affordable. Expedia has also made it possible for customers to experience things that are unique to the region they are visiting. Through the “take the road less traveled” initiative, customers can explore the culture, cuisine and way of life in a given place. Whether it’s a cooking class in Tuscany or cultural day trips in Costa Rica, Expedia’s packages are designed to make these experiences even more enjoyable and interesting. In addition to offering its customers an incredible range of experiences, Expedia has also made it easier to get around. By partnering with local businesses, they are able to provide customers with a variety of transport options, such as buses, trains, and even boats. This makes exploring new cities and regions even easier, and customers no longer have to worry as much about the logistics of getting around. Overall, Expedia has made it possible for customers to experience something truly unique. By providing access to packages that allow travelers to explore different cultures and visit places that are often overlooked, Expedia has enabled travelers to take the road less traveled and make new memories that will last a lifetime.