Residents of Fortune Bay, a rural and scenic town located on the south coast of Newfoundland, have seen a dramatic increase in tourism over the past few years. This sudden influx of tourists has been a welcomed addition to the local economy, with Fortune Bay’s once-diminished fishing industry now being partially supplemented by the town’s increasing popularity with sightseers and vacationers alike. Situated along the unprotected isthmus of Fortune Bay, the town offers multiple experiences for visitors seeking a unique blend of rustic charm and modern creature comforts. One of the main attractions of the area, as well as one of its most prominent draws, is its rugged coastline, part of which had been deemed a National Site of Historic Significance in 1991. Along the shore, visitors can take in stunning views of the sea and beautiful sunsets, while they explore the intertidal zone thriving with wildlife ranging from seals and whales to seabirds and even whales. The town’s bustling fish market, just steps away from the harbour, provides an abundance of fresh, locally sourced seafood for visitors to take home and enjoy. Moreover, Fortune Bay also has a range of restaurants and cafés, offering everything from traditional Newfoundland recipes as well as the latest trends in international cuisine. Additionally, the area is renowned for its impressive network of hiking trails, making it an ideal destination for both casual hikers and budding adventurers. Several trails are easily navigable and take walkers to hidden beaches, serene ponds and the unique lookout sites at the edge of the bay. For sports enthusiasts, multiple golf courses in the area provide plenty of opportunities for a challenging round or two. Nearby rivers also offer a chance to enjoy recreational activities, such as canoeing, kayaking and fly-fishing. Fortune Bay’s vibrant atmosphere makes it a popular destination for families. For kids, there are plenty of attractions ranging from local parks to historic sites and museums, with many of these places offering both learning and recreational activities. From scenic landscapes to serene coastal views, Fortune Bay offers visitors a charming and unique vacation experience. With its stunning rural beauty and abundance of outdoor activities, it is no surprise this town has become one of Newfoundland’s best kept secrets.