United Airlines recently announced changes to their frequent flyer programs that will reward credit card spending. The new program, dubbed United Airlines MileagePlus, replaces the traditional “flight miles” with “award miles” that are awarded to customers each time they make a purchase using their MileagePlus-branded credit card. Under the new program, customers will earn award miles that can be used for flights, hotel stays, car rentals, and more. Additionally, customers will receive additional benefits such as discounts on flights, priority boarding, and access to exclusive clubs and lounges. The changes to the loyalty program come amid increasing competition among airlines for customer loyalty. According to analysts, the airline industry has experienced a drop in loyalty due to increased prices, fewer perks, and more options in the market. To combat this, United Airlines is taking steps to make their program more attractive to customers. The new changes to the MileagePlus program focus primarily on rewards from credit card spending. This move, United Airlines looks to make the most of the fact that customers often carry and use their credit cards when traveling. By offering rewards for credit card spending, United Airlines is hoping to encourage more frequent use of their credit cards and earn a higher level of customer loyalty. In addition to rewarding credit card spending, United Airlines has also increased the number of award miles customers can earn. Customers can now earn up to 25,000 award miles each year, compared to the 15,000 per year under the previous program. United Airlines is hopeful that the changes to their loyalty program will draw more customers and that they will make more purchases using their MileagePlus credit cards. The changes to the program should make it more attractive and rewarding to customers, giving them a greater incentive to join and make purchases with the carrier. The airline is banking on the new program to increase their overall customer loyalty for the future.